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Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. The survey found 69.9%

Mobile 60
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How to Use Your Blog to Connect with Your Audience

ReimaginePR

This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. This means use an active voice, write smaller sentences, always opt for the smaller word, and insert “I” or “me” to make your blog feel like a more personal interaction with your audience. Use Imagery. Contests and Giveaways.

Blogging 120