Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., This is effectively native advertising, which Cision says is “proven to be more trustworthy.” There just wasn’t enough news to merit a column in July, so I skipped a month.

Publicity 85

Publicity Survey Enterprise Pitching 85

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. I only met with the agency team for client status calls, and any of my recommendations for other account buckets such as web and social were facilitated by my POC. What are agency partnerships?

Agency 76

Agency Creativity Media Relations Nonprofit 76

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well. Social media advertising is useless (or is it?).

SMB 77

SMB Case Study Social Media Nonprofit 77

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. When I was with BTC Revolutions, I worked on the Share Our Strength account, an amazing nonprofit. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61