3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]
Sword and the Script
NOVEMBER 23, 2019
Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.
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