The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry
Sword and the Script
MARCH 20, 2018
More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless.
Let's personalize your content