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Play with a Purpose

Mindful Marketing

Cobranding with the apparel company Cactus Plant Flea Market , McDonald’s recently released a limited-edition Happy Meal intentionally targeted to adults. Thompson credits LEGO for f anning his creative flame at a very young age and opening for him doors to design, teaching, and entrepreneurship.

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Behind the Headlines With Angie Mathews

Cision

My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level. Whether it’s high fashion, outdoor apparel, or active wear, et cetera, there are a variety of approaches to PR and you want to find the right fit.

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Branding and Public Relations Go Hand-in-Hand

5W PR

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. A company might market two kinds of similar or complementary products using vastly different labeling and advertising. Brand Extension.

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