2030 Customer Service International Media Relations 
Stephen Waddington
NOVEMBER 19, 2017
I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. There are currently 4.3
Stephen Waddington
DECEMBER 30, 2019
The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.
Expert insights. Personalized for you.
164 
Let's personalize your content