2030 Crisis Interviews Web 
Newsfile
JANUARY 30, 2024
In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Crisis Management Effectiveness : Impact of PR efforts in crises.
Stephen Waddington
DECEMBER 30, 2019
The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. If you work in issues and crisis it can be especially acute. The web and the internet have enabled communities to form around an organisation, topic or issue. PR can be a stressful occupation.
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