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Future of PR: 2020 edition

Stephen Waddington

Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. It’s an issue that is quickly rising up the corporate agenda. Practitioners don’t identify these as strengths.

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Your audience with the public

Stephen Waddington

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The global population of the world is 7.7 billion people. billion are connected by mobile phone.