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Future of PR: 2020 edition

Stephen Waddington

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Toth, among others.

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Your audience with the public

Stephen Waddington

It’s a book that I return to every couple of years. There are exceptions where an organisation provides public service information as in the case of emergency services or local councils or uses the internet for customer service. The internet is a conversation with a potential 4.4 billion people taking part.