Stephen Waddington

FEBRUARY 12, 2019

So how do we transform our agency, communication or marketing team to engage with these new forms of media? Each stage of this evolution builds on the past and provides new opportunities for the agency, communication or marketing team. Instead technology is used to enable practitioners to work smarter and offer new services.

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Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

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Stephen Waddington

NOVEMBER 19, 2017

The quarterly data published by social media platforms tells the story. By 2030 everyone on the planet will be connected. Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies. Action: Read widely and consume a variety of media. There are currently 4.3

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