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More evidence needed to show the economic value of creative agency scaleups

Wadds Inc.

According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know.

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Instagram Is the Rihanna of Social Networks

Cision

Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Click here for your free guide to using social media correspondents! Media Posted.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion by the year 2028 —a more than sevenfold jump from just $15.8 Machine vs. Man: Does AI Efficiency Trump Human Creativity? Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency. billion in 2021.