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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Illustration credit: alphaspirit ]

Survey 86
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Consumer Evolution Due to Pandemics

5W PR

Trust in brands has always been important and will be even more critical in the future. CMOs who are able to relabel trust values and promote a circle of wellness between their brands and their target audiences will experience more success in the future. Some brands have even promoted them as touchless. Other Possibilities.