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#FuturePRoof podcast: strawberry picking

Stephen Waddington

Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. FuturePRoof was founded in 2015 by Sarah Hall as community initiative to explore the future of public relations and its contribution to organisations as a management discipline. Image recognition: Aipoly.

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Your profession needs you

Stephen Waddington

Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed. Organisations seek to bring people together in a community around a purpose. When they do the return on investment can be impressive.