ImPRessions - Crenshaw Communications

JUNE 20, 2023

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026.

Creativity 156

Creativity Meeting Advertising Advertising 156

Stephen Waddington

JUNE 5, 2017

1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 The ability to target and measure ad performance makes digital ads attractive to brands. Brave brands are no longer frightened to admit their mistakes.

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed. Organisations seek to bring people together in a community around a purpose.

Telecommunications 112

Telecommunications Handbook Transportation Community 112