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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. Product launches. Public figures will be closer to their audience than ever before.