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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. Product launches. At this exponential rate of growth, the future of marketing and communications will certainly become centred on virtual reality.

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