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Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Illustration credit: golden sikorka ]. Illustration credit: golden sikorka ].

Privacy 78
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Blowing smoke

Stephen Waddington

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. A Bureau of Investigative Journalism report has criticised British American Tobacco (BAT) for targeting its products at young people, often in developing markets using emerging forms of media.

Ethics 87