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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. Leading luxury brands like Gucci, Louis Vuitton, Burberry, and Alice + Olivia have embraced this strategy and effectively communicate with their audience through their TikTok brand accounts.

Brand 71
Brand Branding Marketing Fashion 71
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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

APRIL 28, 2016

Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. At this exponential rate of growth, the future of marketing and communications will certainly become centred on virtual reality. Product launches.

Social Media 54
Social Media Tools Marketing Enterprise 54
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