ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. One example?

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Trends Industry Government Data 333

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

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Writing Communications Marketing B2B 200

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. A code of ethics isn’t a bad idea.

Software 131

Software Pitching Ethics Privacy 131