2023 Crisis Crisis Communications Data-Driven PR 
Newsfile
JANUARY 30, 2024
McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.
Newsfile
JANUARY 24, 2024
McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.
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