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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. and Mattel for the 2023 “Barbie” movie. It proved that on X, Instagram and TikTok sometimes opposite aesthetics can inspire a tidal wave of memes and moviegoers.

Film 129
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The Rise of Dadfluencers How Brands are Harnessing Diverse Perspectives on Fatherhood

Burrelles Fresh Ideas

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Brand 56
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Casting the future: Our predictions and trends for 2024

NewsWhip

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. Artificial Intelligence usage will mature 2023 was the year of AI, and we entered the year following an explosion of hype on Twitter after ChatGPT’s launch. And that’s the key point.

Trends 78