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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

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Maxim Behar in the business podcast "What Money Can Do"

Maxim Behar

But, for me, these three factors that met in 2022 created difficulties. Now, as a globally recognized PR expert, can you identify the events that are an absolute success or failure globally in 2022? Hotels, transportation. Maxim: Rather, they feel this difficulty, but not as we have felt the difficulties in the past years.