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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation.

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