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20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215
Marketing Content Marketing Social Media Employee 215
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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches.

Measurement 231
Measurement Data-Driven PR Survey Storytelling 231
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