Why CEOs Should Invest in PR Attribution and PR Measurement
Onclusive
SEPTEMBER 13, 2017
In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR is now being fueled by the omnipresence of digital content.
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