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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. ” 4.

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20 PR and Marketing Predictions for 2022

Sword and the Script

The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Year of the employee. 2022 is going to be known as the year of the employee. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Issues from 2021 to carry-over.

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