Remove 2021 Remove Advertising Remove Data-Driven PR Remove Storytelling
article thumbnail

20 PR and Marketing Predictions for 2022

Sword and the Script

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Data-driven PR. Issues from 2021 to carry-over. Public relations is HOT right now.

Marketing 214
article thumbnail

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. Social media is a game changer, and it starts with PR and communications.