2018 Data-Driven PR Media Relations Pitching 
The Proactive Report
DECEMBER 27, 2017
Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. Data Driven PR. As you can see from the content strategy, it’s all about the data. Content strategy.
Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.
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