The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. Data Driven PR. As you can see from the content strategy, it’s all about the data. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

NOVEMBER 15, 2017

Analyzing your client’s overall marketing and PR performance gives you an in-depth look at how they perform against competitors and how PR can fill in the gaps. From there, you’ll know what content to push harder on and what to leave behind in 2018. Paid — by understanding a competitor’s paid keyword strategy (i.e.

Data 95

Data eBook Strategy Pitching 95

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 27, 2017

Using our predictive analytics tools, we forecast that the time when jobseekers in the PR industry will be most active in all of 2018 will be the week of January 14, 2018: Above, the forecast for the search term “public relations jobs”. The worst time to look for work is when everyone else is looking for work.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

SEPTEMBER 18, 2017

we take this data series and project it forward, using the existing 5 years’ data as the training data. This is what my 2018 looks like: What do we see above? What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data.

Analytics 132

Analytics Data-Driven PR Data Software 132