PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. According to reports, an automated flight-control system had sent the airplanes into nosedives.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Herbert Schmertz (1930-2018) introduced the idea of corporations fighting criticism and espousing principles with his creation of the “advertorial” in the 1970s. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PR Conversations

MAY 1, 2017

Perhaps convincing employers that ongoing post-crisis support, including counselling and respite leave, could be tied to such statistics so the cost of losing experienced staff members post-crisis is understood. Second, I’d like to consider more the notion of superhero status in crisis management.

Crisis 63

Crisis Crisis Management Leadership Training 63

Flatiron Communications

NOVEMBER 28, 2018

Sarah Frier (@sarahfrier) November 26, 2018. This Beltway-based “public affairs” firm created a disinformation campaign targeting the company’s detractors through content posted to its owned “news” site, which right wing “news” sites then amplified. Kara Swisher (@karaswisher) November 14, 2018. Read this twice.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44