5 Ways PR Beats Paid Advertising
ImPRessions - Crenshaw Communications
MAY 3, 2018
Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions.
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