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These Cliff Notes to 19 Email Marketing Studies will Give You a Quick but Thorough View of Current Email Marketing Benchmarks and Statistics

Sword and the Script

Seems high to me, but website metadata indicates the tool was fielded in 2017. In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. That’s because there is no single tactic that works all the time. 06% reply rate, 02% forward rate, and.

Study 92