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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Want to deliver valuable content in 2016? Learn how to build a brand journalism program with Cision’s free white paper! Social Media.

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The Force of Content Distribution Awakens: 3 Lessons for Marketers from Mark Hamill’s Career

Beyond PR

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Think about your current audience.

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3 Brands Successfully Running Random Acts of Kindness Campaigns

Cision

Read the free Brand Journalism white paper today! The challenge I have for you in 2016 is don ’ t wait until next holiday season to create RAK campaigns. Images: Steven Depolo , Mike Mozart ( Creative Commons ). I ’ m not a currency trader but the shoutout may actually be worth more than the dollar.

Brand 120
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The Top 50 Social Media Influencers on Twitter

Cision

Co-Founder of Status Creative, a leader in social media engagement. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015.

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Ad Blockers: A Home Run (Or a Strike Out) For PR, Social and Content Marketing?

MaccaPR

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. million - had become the last successful, worst-polling candidates in the 2016 race.