Remove 2016 Remove Analytics Remove Community Remove Public Affairs
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Behind the Headlines With Nick Gourevitch

Cision

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. 2016 is shaping up to be an important election year. What are some of your responsibilities?

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Romancing the C-Suite: How to Communicate Results That Resonate

Deirdre Breakenridge

Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Newswires (press releases). Owned (company blogs). Text (long or short form). Measurement. Benchmarking.

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PRoust Questionnaire: Kim Blanchette

PR Conversations

I also appreciate the sense of community. I also belong to the Market Research Intelligence Association , which I believe helps me better understand how research and data analytics helps drive effective public relations. They set examples I hope to follow. Where do you most like to do your professional networking?

Energy 53
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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. An interesting aspect of our work is that we find ourselves doing more and more public affairs work. As the CEO, you wear many hats.