Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024? That’s of course what I did. How has PR Changed?

Blogging 115

Blogging Software B2B Survey 115

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. Source: Code of PR Ethics? ). The deluge of PR pitches. Pitch proof points with claims. PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. Proving the value of PR.

Survey 178

Survey Marketing B2B Study 178