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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 190
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 194
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Press Release Horror Stories: 5 Lessons Learned from Epic PR Fails

Newsfile

Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests. But by 2022, the company decided to replace the decades long controversial product with cornstarch. Lesson Learned : Protecting user data and privacy is paramount.

Privacy 52