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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

The same thing has happened with newspapers. That means the credibility boost that comes from third-party media placements remains critically important. Content marketers and social media managers are experiencing the same fragmentation of audiences. And network TV news. More people than ever consume news.

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Top tips to become a great media spokesperson

PR in High Definition

But for media spokespeople, it’s not just about what you don’t say, it’s about what you do say as well. Just before Christmas 2015, Powa briefed the media on an amazing deal that would see its PowaTag gain access to the lucrative Chinese payments market. Powa has been in the news this month for all the wrong reasons.

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2016: When PR Turned to the Dark Side

Flatiron Communications

I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump? Deploy rabid, media-trained surrogates, armed with unwavering narratives, to live TV and like-minded media outlets. Full Frontal Media: Kylie vs. Kim (December 2015).