Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. The video quickly went viral, racking up over 1 million views the first day alone. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Let me tell you about one such story.

Storytelling 199

Storytelling Reddit Video Creativity 199

Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Creativity strikes back. But a lot of them stuck it out.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. You can find all posts that reference Muck Rack here.

Marketing 105

Marketing Content Marketing Advertising Advertising 105