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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Being creative and moving along with the times means reporters come to you and your client gets the exposure they deserve.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

Marketing 105
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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

Toward the end of 2013, I realized that I wanted to grow in a different direction. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. It means it’s time to get creative. I spent the first 3.5