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House of Style: Q-and-A With AP Stylebook Editor Paula Froke

PRSay

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching. A native of Greenville, S.C.,

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Are we still over-relying on media relations?

Communications Conversations

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. I keep wincing after every sentence I write. Just give this shocking post a read. I can’t help it.

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A PR Perspective on the Demise of Gigaom and a Few Words on Tech Media

Ishmael's Corner

The number of journalists who both understand “deep tech” and can write about it for people who don’t have Ph.D.’s You can see an example of this in how she covered one of our clients back in 2013: “I’ve been amped up about SuVolta for a few years now, and am excited that its technology is gaining ground with big name companies such as ARM.

Media 60
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The Power of the African-American Audience

Beyond PR

percent in 2013 and exceeding the numbers for both whites and Hispanics. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. She has a passion for multicultural distribution, as well as writing and editing. percent, up from 59.3 About Nicole Howard.

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Relations with customers and prospects

PR Conversations

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40
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Relations with customers and prospects

PR Conversations

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40