2013 Advertising Customer Service Ethics 
Contently - Strategy
FEBRUARY 1, 2019
That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades. The line between UGC and branded content has gotten blurry.
Sword and the Script
DECEMBER 11, 2018
While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 15) Ethics in PR revisited. 16) Customer-centric companies win. Also see Off Script Q&A No.
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