Less publicized but more interesting takeaways from 3 reports on marketing and PR
Sword and the Script
FEBRUARY 20, 2024
PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. The company’s measures are based on the pitches sent through their systems. So, says Propel, which provides PR software. Is that good? What exactly is that? See our services.
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