Future of PR: 2020 edition
Stephen Waddington
DECEMBER 30, 2019
He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. It’s a work in progress.
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