Change Agent Spotlight: Marketer Proves Inbound Marketing Success in Manufacturing
PR 20/20
JULY 31, 2018
A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. On the flip side, and in later years at another organization, we needed a way to connect with customers over more than price in an industry where price is key. We needed buy in from engineering, product management and customer service.
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