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Change Agent Spotlight: Marketer Proves Inbound Marketing Success in Manufacturing

PR 20/20

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. On the flip side, and in later years at another organization, we needed a way to connect with customers over more than price in an industry where price is key. We needed buy in from engineering, product management and customer service.

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PRoust Questionnaire: Tina McCorkindale

PR Conversations

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. And then there is USAA.