2009, Crisis Communications and Storytelling

Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. in Communication from Syracuse University, and her Ph.D. in Communication/Public Relations from University of Maryland. How has your PR education prepared you for your career?

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing.

Content Marketing

Content Marketing Publicity Marketing Television

Public Relations Today

Recap Part I: #PRStudChat Discusses PR Education & Learning

Why Content Marketing and Public Relations Need Each Other

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