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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. Critical audiences today expect transparency from brands and those with whom they do business. There is no question that getting in front of a negative announcement by owning the message remains a key strategy.

Crisis 141
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Page report highlights management communications opportunity

Wadds Inc.

I described this shift in a paper for the Government Communication Service in 2020. Bowen originally observed this dynamic in a 2009 study. Technology and the function Technology is transforming how CCOs engage with stakeholders by enabling more personalised, data-driven, and efficient communication strategies. Dr Shannon A.

Report 64
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Notified said it can now monitor brand mentions on TikTok. She previously served as the company’s chief strategy officer. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks.

SEO 139
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. What does it do?