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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. Does anyone remember when satellite news conferences were cutting-edge?). million in 1974 to 24.3

Handbook 181
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Why Advertising Isn’t Dead

Cision

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In the 1970s, the soaps moved mainly from radio to television. With more women in the workforce working 9-5, daytime television audiences dropped in this core demographic. million albums.

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International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

It’s not just a matter of getting a version and printing it. This is the era of communication, so now we all communicate — writers who do books go on television and explain themselves — and it’s important to improve that process, and the integrity and honesty of it. “It’s a question of figuring out what the story is.