Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.
PR Conversations
NOVEMBER 22, 2023
Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.
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