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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

And, even though search traffic isn’t an indicator of usage, I tend to agree with the insinuations in this Guardian article. Is this 2007? Hardly a huge trend we’ll see en force in the year ahead. Prediction: The native advertising backlash will intensify—but from brands, not media critics.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. “The