Don’t Let Breaking News Steal Your PR Thunder
ImPRessions - Crenshaw Communications
JULY 14, 2016
Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. Consider a media exclusive.
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